AI-based analytics app

Overview

Stratify is a transformative tool that revolutionizes marketing activities and budget planning for businesses. As an AI-based B2B analytics platform, Stratify amplifies marketing intelligence, providing businesses with deep insights and empowering them to make data-driven decisions. The goal of this project was to completely redesign the platform, delivering a new UX/UI design solution that streamlines the user experience and takes usability to new heights

Goals and Objectives

The primary goals of the project were to enhance the user experience, streamline interaction within the platform, and eliminate any obstacles or confusion that users may encounter. Key objectives included redesigning the platform to improve usability and accessibility, optimizing the dashboard to provide essential information for analyzing business performance, developing intuitive and visually pleasing interfaces for easy campaign monitoring and analysis, enhancing the planning section to empower users in making the most out of their marketing investments, and delivering a comprehensive UX/UI design solution that reflects the modern and innovative nature of the platform.

Design Process

The design process began with in-depth user research and competitive analysis, identifying pain points and opportunities for improvement. Armed with insights, we proceeded to ideation and prototyping, iterating on design concepts based on user feedback. Usability testing and validation played a crucial role in refining the designs. The final stage involved creating high-fidelity mockups and collaborating closely with developers to ensure a seamless implementation.

User Research & Insights

Extensive user research provided deep understanding of the target audience's needs, pain points, and aspirations. Surveys, interviews, and usability testing revealed valuable insights into user expectations and preferences. Key findings highlighted the importance of clear information presentation, customizable marketing plans, and intuitive data visualization tools.

Design Solution

To address the identified challenges and meet user expectations, innovative design solutions were implemented. The dashboard was redesigned to display essential information at a glance, incorporating color-coded infographics for quick comprehension. Metrics, filters, and intuitive data visualizations enabled effective campaign monitoring. Additionally, flexible planning options were introduced—allowing users to choose between automated or customized marketing plans based on their specific budget, constraints, and timeframes.

Results & Impact

The redesign of Stratify resulted in a remarkable transformation of the platform. Users experienced a streamlined interaction and improved usability, removing hurdles and confusion from their marketing activities. The planning section empowered users to make the most out of their marketing investments, with the flexibility to choose from ready-to-use options or create customized plans. The impact of these design solutions was evident in improved user satisfaction, increased efficiency in decision-making, and enhanced marketing performance for businesses leveraging the Stratify platform.